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Mon 10.1.

imm cologne preview: ‘FIDA’ folding mat by Patrick Frey for VIAL (DE)

Posted by Simon Keane-Cowell on 10.01.2011 - Tagged as: , , , , ,

'FIDA' portable folding mat by Patrick Frey for VIAL

2011 is all about redressing the old work/leisure balance and getting serious about down-time. (Well, that’s what we’re telling ourselves at the moment.) In the spirit of this, here’s a new product from VIAL, the Aachen-based design label, that celebrates the static.

'FIDA' portable folding mat by Patrick Frey for VIAL

‘FIDA’, designed by Patrick Frey, is an innovative portable folding mat, for use outdoors as well as in, which allows you to sit and lie comfortably wherever takes your fancy. We feel some guerilla R&R coming on…

'FIDA' portable folding mat by Patrick Frey for VIAL

to the VIAL collections on Architonic