‘Hidden Stockholm’ carpets by Form Us With Love for JoV
An excursion through the surrounding blocks around the Form Us With Love studio in the Sankt Eriksplan neighbourhood of Stockholm, yielded the patterns, colours and textures for a series of carpets called ‘Hidden Stockholm’ for Belgian carpet brand JoV.
‘Hidden Stockholm’ carpets by Form Us With Love for JoV
“By translating the images, the designers used the urban findings to create three carpet designs in three colour combinations; Fjärd, Gärde and Torg. Every city has its own character and our study reminded us that we shall never forget the work that has been done before us. The light green, bright blue or warm grey are all tales of designers choosing colours for the city – honouring the planner who picked the blue colour for the street signs or the architect who insisted on a new, pink façade”, says Form Us With Love.
The Hidden Stockholm carpets are three hand tufted artisan pieces made of New Zealand wool, tufted in a small factory in Porto, Portugal. “At the factory the urban tale was projected on canvases. The hand-tufters always begin with small patterns and extend to the larger areas, finally ending with the main colours. With a tuft gun in their hands they reload for every detail, covering even the larger areas in fine, line-by-line movements. Every square meter takes 4-5 man-hours to make.”
‘Hidden Stockholm’ carpets by Form Us With Love for JoV
The Hidden Stockholm carpets were launched at the Form Us With Love – Market during Stockholm Design Week 2013. Photos & film: Jonas Lindström.
