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Mon 6.1.

Going Public: Kartell refocuses its contract channel

Posted by Walter Phillips on 06.01.2014 - Tagged as:

Launched in 2011 and already selling 15,000 pieces a month, the expressive, Kartell-produced 'Masters' chair, designed by Philippe Starck, is ideal for contract use. Shown here, 'Masters' specified for the Universidad de Zaragoza

Launched in 2011 and already selling 15,000 pieces a month, the expressive, Kartell-produced ‘Masters’ chair, designed by Philippe Starck, is ideal for contract use. Shown here, ‘Masters’ specified for the Universidad de Zaragoza

Icons of the design landscape, global brand Kartell’s products – with their innovative use of plastic and their clever and expressive, often emotional, forms – have captured the imagination of design-conscious consumers around the world. The Italian manufacturer has now set its sights on expanding its contract business, with among other moves, a dedicated new team, a post-sales follow-up service, and a new flagship-store layout concept. Kartell is out there. (by Simon Keane-Cowell)

 

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