With miles of concrete and cinder block as their palette, the Melbourne-based emerystudio design team decided to have some fun with graphics for the Eureka Tower parking garage in Melbourne.
Inspired by the work of Swiss artist Felice Varini—whose perspective-defying installations look a lot like giant vector art superimposed on buildings or interior architectural spaces—the team designed colorful forms that are both two- and three-dimensional.
Using a projector technique for positioning, the design team painted key words/directions directly on the garage walls and floors Varini style. From different viewpoints, the supersized letterforms can be perceived as either abstract distortions or directional information. Using an anamorphic approach wherein the images seem distorted until the viewer’s vantage point is perfect, the words ‘In,’ ‘Out,’ ‘Up,’ and ‘Down’ snap into alignment to convey information at key decision-making points along the way. For drivers, the result is more engaging than the typical boring journey through a colorless cement cavern.’ The project won several international design awards.