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Mon 2.8.

‘Dream Cube’ by ESI Design (US)

Posted by Nora Schmidt on 02.08.2010 - Tagged as: , , , , , ,

'Dream Cube' by ESI Design, photo by Basil Childers

The New York based architectural practice ESI Design realised the Shanghai Corporate Pavilion (SCP) which is characterised by its illuminated façade – an unique 3D display surface comprised of a 65 km long grid made from plastic tubes, each spaced half a meter apart with LEDs every ten inches. Heart of the pavilion is the Dream Cube Control Room, an immersive, interactive 360-degree theatre experience where the visitors’ collective movements trigger changes to millions of LED lights on the Dream Cube’s façade.

'Dream Cube' by ESI Design, photo by Basil Childers

'Dream Cube' by ESI Design, photo by Basil Childers

'Dream Cube' by ESI Design, photo by Basil Childers

'Dream Cube' by ESI Design, photo by Basil Childers

'Dream Cube' by ESI Design, photo by Basil Childers

get more information about the project @ Architonic