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Wed 12.2.

Compolux Shop by Nendo (JP)

Posted by Walter Phillips on 12.02.2014 - Tagged as:

Compolux Shop by Nendo

Compolux Shop by Nendo, photo: Masaya Yoshimura

Tokyo-based design studio Nendo have used a wrought iron fence theme for the multi brand and shared areas of the women’s clothing floor at the Seibu department store in Tokyo’s Shibuya shopping district.

 

 

Compolux Shop by Nendo, photo: Masaya Yoshimura

Compolux Shop by Nendo, photo: Masaya Yoshimura

“The ‘contemporary luxury’ floor presents multiple brands together in a unified environment, but each brand needs to be gently distinguished from the others.” says Nendo. “The brands’ lineup and product arrangement change at a dizzying pace, so the fixtures needed to be easily modifiable.”

 

Compolux Shop by Nendo, photo: Masaya Yoshimura

Compolux Shop by Nendo, photo: Masaya Yoshimura

“Our design took inspiration from the wrought iron fences surrounding the parks, squares and other green spaces in European cities. We created screens based on these fences, and suspended them from the ceiling as hanger racks for the clothes. The screens are easy to remove and relocate, and have built-in lighting to illuminate the clothes.”

 

Compolux Shop by Nendo, photo: Masaya Yoshimura

Compolux Shop by Nendo, photo: Masaya Yoshimura

“They come in seven different patterns, to give each brand a distinctive look. We also created ceiling-suspended shelves, as well as low floor fixtures inspired by park benches and a bench reminiscent of a fountain’s edge.”

 

Compolux Shop by Nendo, photo: Masaya Yoshimura

Compolux Shop by Nendo, photo: Masaya Yoshimura

“To overcome cost and thickness restrictions for the flooring, we cut ordinary plastic floor tiles into different shapes and created a variegated flooring pattern that recalls cobblestones. The colourful changing room walls are finished with artificial ivy in different hues, and the changing rooms offer simulated outdoor light as well as indoor light, for checking clothes in a variety of environments. These designs create a free, lighthearted environment, similar to the experience of strolling in a park.”

 

Compolux Shop by Nendo, photo: Masaya Yoshimura

Compolux Shop by Nendo, photo: Masaya Yoshimura

 

Compolux Shop by Nendo, photo: Masaya Yoshimura

Compolux Shop by Nendo, photo: Masaya Yoshimura

 

to the Nendo website

 

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