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Tue 11.2.

‘Caslon’ collection by Brad Ascalon for Mitab (SE)

Posted by Walter Phillips on 11.02.2014 - Tagged as: , ,

'Caslon' collection by Brad Ascalon for Mitab

‘Caslon’ collection by Brad Ascalon for Mitab

‘Caslon’ is a seating collection for Swedish furniture brand Mitab by New York-based designer Brad Ascalon, a collection inspired by the typeface of the same name.

 

 

'Caslon' collection by Brad Ascalon for Mitab

‘Caslon’ collection by Brad Ascalon for Mitab

“There is a pure simplicity to the font, which draws the perfect balance of hard and soft, of pure geometry in its form and unexpected beauty in its details.” says Ascalon. “The sofa is at first glance, simple, easily understandable, unadorned. But as one examines it in greater depth and with greater closeness, one begins to see the details – the stitching, the treatment of its upholstery, the attention given from every angle.”

 

'Caslon' collection by Brad Ascalon for Mitab

‘Caslon’ collection by Brad Ascalon for Mitab

Most importantly for the designer was, as was accomplished by the classic typeface centuries ago, to create both tension and balance between the hard and the soft, and to meld two dichotomies into one.

 

'Caslon' collection by Brad Ascalon for Mitab

‘Caslon’ collection by Brad Ascalon for Mitab

The Caslon collection is Brad Ascalon’s first partnership with a Swedish furniture producer, as well as Mitab’s first collaboration with an American design studio.

 

to the Brad Ascalon website

 

view more by Mitab on Architonic