Barcelona based Studio Lagranja, who we know for their many furniture and lighting designs, have designed the medals, gadgets and podiums for the 2013 Swimming World Championships taking place in Barcelona from July 19th.
“Wanting to do something unconventional but deeply rooted into the swimming world, we borrowed the idea of a silicon strap from the swim goggles.” says Lagranja. “This opened to lagranja a full range of possibilities. Silicon’s technological properties enabled us to hold the medal in a completely different way, embracing it instead of hanging it. This, of course, lead us to new forms.”
“When asked to design a commemorative medal, we followed the same principles we used for the winner one, just substituting the thick golden, silver or bronze coin for a light metal ring.”