October 2014
M T W T F S S
« Sep    
 12345
6789101112
13141516171819
20212223242526
2728293031  

Share on Facebook

Tue 11.8.

Asics’ “LeftRight” Campaign by FOC

Posted by NoéMie Schwaller on 11.08.2009 - Tagged as: , , , , ,

Break 4 Pliers

Break 4 Pliers

Asics, one of the most innovative sports footwear and apparel brands today, has launched the inspiring “What’s a left, without a right?” campaign. Conceptualized by advertising agency Amsterdam Worldwide, the campaign was brought to life by the design talents of Freedom Of Creation (FOC).

Boxes

Boxes

Scenario: a mysterious package arrives in the mail, and you discover you are one of only 10 people around the globe to have received an absolute one of a kind present from ASICS. It is a mysterious package, where packaging and present appear to merge into a sole object – and the only way to discover the gift within is to destroy this singular and curious packaging design. Grudgingly, you resolve to permanently destroy the package, but what is revealed is another mystery: two half-objects. And thus begins a journey that will lead you to the missing half of your present and its true identity.

Asics Products

Asics Products

“What’s a left, without a right?” celebrates a new collection of 80′s inspired footwear by Asics, and underscores the company philosophy “Anima Sana in Corpore Sano”, the diversity of the world in which we live, and is an engaging and stimulating reminder that in uniting our opposites, or other half, we can become stronger, smarter, balanced and whole. The campaign also renews its collaboration with FOC – a relationship that started with FOC’s design collaboration in 2008 for the mega super-hit “Electric Tiger Land” branding campaign.

 

read article @ Architonic

The Independent Source for
Products, Materials and Concepts Architonic | architecture and design
Creative materials consultants to the architecture and creative industries. Creative materials consultants to the architecture and creative industries.
Fascinating World of Design for
Modern Kids Kidsmodern - Fascinating World of Design for Modern Kids
Broadcasting Architecture Worldwide Broadcasting Architecture Worldwide
International Architecture News International Architecture News
Online Design Magazine Online Design Magazine