Horst Wittmann’s solo exhibition at the Städtische Galerie Villingen-Schwenningen, Germany, entitled ’3me2you1thing4sale’, focuses on the designer’s personal understanding of design and its social dimension.
“The examination of objects and their function beyond purpose.” says Horst Wittmann, “the desires that objects communicate have direct impact on our personal identities and so, rise the question of design and its ability, not to be used by the customer as we know it, but vice versa, the ability of products to shape and design our own personality.”
“In case of a gallery’s white cube, the traditional vitrines along with all their expectations and conformism, usually serve to keep objects on display under lock and key, are now setting themselves on stage to create a life of their own under the limelight of the gallery. Here, the revealing, unmasking game both begins and ends with expectation and desire.”
Wittmann’s series of “unboxing” vitrines is accompanied by two videos, played on iPhones. One video (see image above) shows the “unboxing” of a computer by a lady, dressed in a sparkling bikini. “A YouTube original in which the woman devotes herself to unpacking a recently purchased product and also sets her own stage. It is not the newly acquired computer that is the object and target of her desire, but rather the anticipation and excitement of unpacking and opening the box that seem to take on a life of their own.”