Super Brands London at the London Design Festival 2012, as captured by Architonic

Our special LDF 2012 partner, Super Brands London, put the super into, well, Super Brands, at their off-Brick Lane venue last week. In addition to hosting the inaugural exhibition of Architonic’s new partner company Materials Council (with attendant gin-soaked launch party, of course), Super Brands London was also home to a high-calibre selection of international design labels. Weren’t there? Fear not. Here’s the whole shebang in pictures…

 

view Architonic’s photo tour of Super Brands London, London Design Festival 2012

Before Vignelli there was Matter: Herbert Matter’s old logotype for Knoll in the window of their West End showroom during the London Design Festival 2012

While the London Design Festival’s big-top design destinations, such as Super Brands London, Tent, designjunction and 100% Design pulled large crowds, a number of design brands used their city showrooms as spaces for serving up fascinating slices of design-historical culture. Here’s some of what was on the menu. (by Simon Keane-Cowell …yes, he’s back!)

 

read the ‘Internal Culture: design history revisited at London design showrooms during LDF 2012′ article in full on Architonic

 

view Architonic’s photo tour of 100% Design, London Design Festival 2012